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How to Conduct Free Keyword Research

Unlock the ability to target the right people and bring organic traffic to your website so you can start trending.

“No website can stand without a strong backbone. And that backbone is technical SEO.” - Neil Patel

Follow Our Tips, Improve Your SEO Game.

The keyword research process can seem daunting at first. But with the right tools and a little patience, you can make more informed decisions about which keywords to target in your SEO and content strategy.

Choosing the right keywords can help improve your website's search engine rankings, attract more relevant traffic, and ultimately drive more conversions and revenue for your business.

But in order to find these "holy grail" keywords, you'll need to use reliable keyword research tools. By selecting the right keyword research tool, marketers can gain valuable insights into their target audience's search behavior and create more effective marketing campaigns.

Contrary to common belief, you don't have to spend a whole bunch of money on these tools to conduct at least basic keyword research. There are dozens of helpful tools out there that offer free trials and payless features to assist you in identifying your business' most relevant keywords. However, not all tools are created equal.

When looking for keyword research tools, there are several factors to consider, such as the tool’s accuracy, ease of use, and the depth of data provided. Look for tools that allow you to analyze search volume, keyword competition, and related keywords. It's also helpful to choose a tool that integrates with other marketing platforms you may already be using.

To assist you with your free keyword research, here are 7 helpful steps, with several tool suggestions included.

Step 1: Define Your Target Audience

Defining your target audience is a crucial step in keyword research. Before you start brainstorming keywords or analyzing search volume, it's important to understand who your target audience is and what they're searching for. This will help you tailor your keyword strategy to their needs and improve the chances of your content being found by the right people.

One free tool that can assist with defining your target audience is Google Trends. By entering a topic or keyword, you can see how interest in that topic has changed over time and which geographic regions are most interested in that topic. This can help you understand which topics are most relevant to your audience and where they're located.

In addition to Google Trends, you can also use social media analytics to gain insights into your target audience. Tools like Facebook Audience Insights or Twitter Analytics can provide information about your followers' demographics, interests, and behaviors. This can help you create content that resonates with your audience and tailor your keyword strategy accordingly.

Step 2: Brainstorm seed keywords

The next step is to brainstorm a list of seed keywords that are relevant to your content. These are the main topics that your content will cover. You can use Google's autocomplete feature or a free tool like Ubersuggest or AnswerThePublic to generate a list of related keywords.

These tools essentially work by scraping Google's autocomplete results to find questions related to your topic. Once you enter a keyword or phrase, they generate a visual map of the most common questions related to that topic. This can help you identify keywords that are relevant to your business and have high search volume.

Another tool that can help with brainstorming seed keywords is Keyword Sheeter. This tool generates a list of keywords based on your seed keyword, along with search volume data and other metrics. You can enter a keyword or phrase into the search bar, and Keyword Sheeter will generate hundreds or even thousands of related keywords.

When brainstorming seed keywords, it's important to keep your audience in mind. Think about the keywords that they are most likely to search for and the topics that they are most interested in. This will help you generate a list of seed keywords that are searched by your customers and that are likely to drive traffic to your website.

Step 3: Expand your list

Once you have your list of seed keywords, the next step is to expand it using a keyword research tool like Google Keyword Planner or Keyword Tool. Enter your seed keywords into the tool, and it will generate a list of related keywords that people search for in relation to your seed keyword.

When expanding your keyword list, it's important to focus on keywords that are relevant to your content and your audience. Look for keywords that are specific and targeted, rather than broad and generic. This will help you rank higher in search engine results and drive more traffic to your website.

As you expand your keyword list, pay attention to the search volume and competition of each keyword. Look for keywords with high search volume but low competition. These are the keywords that are most likely to drive traffic to your website and help you achieve your content goals.

Step 4: Analyze keyword competition and search volume

After you have generated a list of keywords, it's important to analyze the competition and search volume for each keyword. This will help you determine which keywords are worth targeting in your content.

To analyze the competition for a keyword, you can use a tool like Moz's Keyword Explorer or SEMrush. These tools will give you a difficulty score that shows how difficult it is to rank for a specific keyword. Look for keywords with a low difficulty score as they are easier to rank for.

To analyze the search volume for a keyword, you can use Google Keyword Planner or Google Trends. These tools will give you an estimate of how many people are searching for a specific keyword each month. Look for keywords with high search volume as they are more likely to drive traffic to your website.

When analyzing competition and search volume, it's important to strike a balance between the two. While it's great to target keywords with high search volume, it's also important to target keywords that are not too competitive. Targeting highly competitive keywords is extremely expensive, and may take a longer time to achieve results. On the other hand, targeting low-competition keywords may be easier to rank for, but they may not bring in as much traffic as high-competition keywords.

To strike a balance, consider targeting long-tail keywords. Long-tail keywords are more specific and often have lower search volume, but they are also less competitive. Targeting long-tail keywords can help you rank for specific search queries and may bring in more qualified leads.

Step 5: Use Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that people search for. These keywords are often less competitive than shorter, more generic keywords. By targeting long-tail keywords, you increase your chances of ranking higher in search engine results and driving more targeted traffic to your website.

To find long-tail keywords, use a tool like Google Keyword Planner or Ubersuggest. Enter a seed keyword, and the tool will generate a list of related long-tail keywords.

When using long-tail keywords, it's important to make sure they are relevant to your content. Don't just use long-tail keywords for the sake of it. Make sure they fit naturally into your content and add value to the reader.

Step 6: Group Keywords Into Clusters

After analyzing the competition and search volume for each keyword, group them into clusters. Keyword clusters are groups of related keywords that you can target in your content.

To create keyword clusters, group together keywords that are similar in meaning or have a common theme. For example, if you're writing a blog post about healthy eating, you might create a keyword cluster around "healthy recipes," "nutritious meals," and "eating habits."

Grouping keywords into clusters helps you organize your content and make it more focused. By targeting related keywords in your content, you increase your chances of ranking higher in search engine results and driving more traffic to your website.

Step 7: Monitor and Adjust

After you have optimized your content for your target keywords, it's important to monitor your search engine rankings and adjust your keyword strategy accordingly. Use a tool like Google Search Console to track your rankings for each keyword.

With this powerful tool, You can see how many clicks and impressions your website has received from Google search results, as well as the average position of your pages in search results.

If you're not ranking as high as you would like for a specific keyword, consider adjusting your strategy. This might involve targeting different keywords, optimizing your content further, or building more backlinks to your website.

Keyword research is an ongoing process. It's important to continue monitoring and adjusting your keyword strategy to ensure you're targeting the most relevant keywords for your audience and achieving your content goals.

By following these tips, you can effectively conduct keyword research for free and create an SEO strategy tailored to the keyword phrases that will drive the most traffic and conversions for your website. Be sure to continue monitoring keyword performance data and adjust your keyword selection as needed. Investing time and resources into keyword research is key to successfully executing a content strategy that drives organic traffic and generates leads for your business.


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